TiyeAbout the nameNamed after Queen Tiye of Egypt. My parents liked unusual names. I've spent my life answering, “How do you pronounce that?” BottoneAbout the nameItalian for “button.” It's my married name. If you're looking for Tiye Massey, you've found the right person.
Fixer of messy marketing systems.
Tiye Bottone
I build marketing systems that help companies grow.
Over the last decade, I’ve worked with startups and established brands alike, leading work across SEO, conversion optimization, lifecycle marketing, content strategy, creative direction, paid media, and ecommerce.
I’m usually brought in when there’s too much happening — too many opinions, too many dashboards, and no clear path forward.
Things I’m good at
- Finding the real problem behind declining growth
- Turning research into clear strategy
- Making websites convert better
- Building content and marketing systems that compound
- Bridging creative, product, engineering, and marketing teams
- Shipping instead of endlessly planning
Good fits
- Growth-stage brands ready for the next level
- Founder-led teams with too many opportunities and not enough focus
- Marketing teams producing good work that isn’t producing enough growth
- Companies with disconnected channels, tools, or teams
- Organizations that need strategy and execution working together instead of separately
What I help with
- Growth strategy
- SEO & AI discovery
- Conversion optimization
- Lifecycle marketing
- Content systems
- Messaging & positioning
- Marketing audits
- Fractional strategy leadership
Revived declining editorial content, increasing organic sessions by 40–70% within 90 days on key pieces. Built content systems across blogs, recipes, and YouTube to support organic acquisition and generative search readiness.
Led omnichannel marketing across paid, email, SMS, and organic. Increased revenue 1400% and DTC sales 400% within six months while maintaining strong paid media efficiency.
Built and launched an onboarding quiz that generated $17.5K in revenue in its first week, captured 4,815 engaged customers, drove 325 orders, and became the brand’s top-performing lead generation asset.
Currently thinking about:
- Why Heinz ketchup belongs everywhere.
- What Don’t Tell Mom the Babysitter’s Dead taught me about work.
- Why recruiters should care more about what people read than what tools they know.
- Unicorns.
- Who needs a personal brand and who just needs better work.
- The difference between competence and taste.
- How every product needs its own Cinderella story.
Want to compare notes?
Available for consulting, fractional strategy, project work, and select full-time roles.